Online Media Daily. 5 Reasons To Ramp Up Video Production Diane Mermigas On Media. YouTube Videos Pull In Real Money New York Times. Marketers Debate When, How To Use Text Messaging

Online Media Daily: SEMPO Opens 2008 Survey 35 days, 10 hours, 30 minutes ago

Online Media Daily - 11/24/2008 ... Angela Steele, who formerly led mobile efforts for Publicis Groupe's Starcom USA unit, has been named senior vice president and global ...

Online Media Daily Media Daily News Marketing Daily ... The media, marketing and advertising professional's leading resource for complete ...

MediaPost: Adap.tv, SpotXchange Partner To Extend Ad Unit Offerings. by Tanya Irwin, Tuesday, Oct 14, 2008 7:00 AM ET A partnership between Adap.tv and SpotXchange has resulted in ...

Online Media Daily: Marchex Adhere Adds 23 Publishers To Roster Pushing to give media buyers more options as budgets tighten, Marchex Adhere has signed on 23 publishers in the past ...

April 9, 2007. Survey Forecasts Increased Use Of Ad Networks. Online Media Daily Tobi Elkin

Imaginova Corp., which recently secured $15 million with a stated intention of adding to its network of sites for the intellectually curious, announced the purchase today of ...

WEB SITE HOSTING COMPANY FREEWEBS has changed its name to Webs.com, reflecting its expansion to encompass a group of social media properties.… Online Media Daily, 12-7-2007

Yeah, yeah, we’ve heard it all: social media, social networks… but have we been paying attention to social knowledge? Robert Formentin, VP of Advertising for WikiAnswers ...

"It will happen when we're technologically ready," the spokesperson told Online Media Daily. Two lawmakers, Reps. Edward Markey (D-Mass.) and Joe Barton (R-Texas), recently wrote to Charter CEO Neil Smith to ask that he delay moving ...

Advertisers seeking to pinch budgets might want to eschew rich media and video units for good old-fashioned text ads, as consumers are most likely to click on text links. That's according to stats from a recent iPerceptions study. ...

Content delivery giant Akamai Technologies has reached an agreement to acquire ad network acerno for $95 million in cash. With the approval of acerno's stockholders, the deal is expected to close later this quarter, the companies said ...

Pushing to give media buyers more options as budgets tighten, Marchex Adhere has signed on 23 publishers in the past 90 days, upping the lineup to more than 200. Marchex Adhere for Publishers is a white-label ad platform that publishers ...

As part of its open strategy, AOL today unveiled a new feature allowing users to access social networks including MySpace, Facebook and Bebo directly from the Web portal's redesigned home page. The "My Networks" feature lets AOL ...

The iPhone 3G deposed Motorola's Razr as the most popular mobile phone in the US during the third quarter, according to market research firm NPD Group. It marks the first time a smartphone has become the top-selling consumer phone, ...

Following a string of other top publishers, Condand#233; Nast is turning its corporate video content management duties over to Brightcove. In the coming months, a total of 16 Condand#233; Nast Web properties are expected to incorporate ...

While Borrell Associates recently predicted that online ad spending will top out next year, Online Media Daily reports that some industry leaders are challenging the firm's prognosis. One eMarketer senior analyst says that while they ...

Although Xbox Experience launched last week has yet to offer brands this opportunity, Mark Kroese, general manager for Microsoft's Advertising Business Group in the Entertainment Devices division, told Online Media Daily that "it's ...

It is easy to get drawn into fear and panic in these times of economic turmoil. Marketers at many companies will feel pressure to cut their.

Former AOL head Jonathan Miller is reportedly raising money to buy Yahoo, or a portion of the battered and bruised Web giant. The Wall Street Journal broke the news Tuesday, citing people familiar with the matter. ...

Prior research has demonstrated the impact that display advertising has on search activity, but never as dramatically as a new study from Web media platform Specific Media indicates. In particular, in the travel and tourism category, ...

iCrossing has partnered with China-based search engine marketing agency Beijing Gridsum Technology Co., Ltd. to manage and develop international search marketing campaigns for global brands in Asian markets. ...

It was perhaps the most successful online presidential campaign yet. And MediaPost's Search Insider Summit attendees were treated to a rare look inside Barack Obama's online strategy during a town hall discussion Thursday in Park City, ...

Web giants Google and Amazon are backing eBay in its ongoing legal battle with jewelry company Tiffany and Co. about the sale of knockoffs on the site. The Internet companies say eBay shouldn't be held responsible for the sale of ...

Silicon Alley Media, Inc. has beta launched businesssheet.com, which this week provided "13 Tips For Dealing With Your Laid Off Friends."

Along with industry outreach and client support, White will be expected to conduct extensive research on retail email marketing practices. Before his schedule gets too hectic, Online Media Daily had the opportunity to drill White on ...

FOXSports.com on MSN has tapped EveryZing's technology to give sports fans the ability to search for specific keywords in video clips online. The Cambridge, Mass. video search company makes speech recordings searchable through its ...

The Interactive Advertising Bureau on Monday released its audience reach measurement guidelines, providing definitions for key terms such as "unique users" and "cookies," and setting standards for measuring audiences regardless of ...

To highlight its growing breadth of multimedia, NYTimes.com has launched a new marketing campaign centering on 12 original unscripted videos with celebrities about their favorite must-visit destinations on the site. ...

During a discussion this week led by Benjamin Schachter, UBS Internet and video game analyst, panelists participating in the session dubbed "The Evolution of Online Advertising" looked back at this year's roadmap and what trends may ...

Time Warner CEO Jeff Bewkes said Wednesday the company is working hard on a possible deal involving AOL and aims to resolve talks on the Web portal's fate "fairly soon." During a keynote address at the UBS Global Media and ...

Despite concern over continued advertiser woes, CBS head Leslie Moonves on Wednesday was optimistic about the future of the company and its existing business model. "I'm here to tell you the model ain't broke," he told attendees at the ...

Is content still king? A panel of industry heavyweights agreed to disagree at the UBS Global Media and Communications Conference on Wednesday. "It absolutely starts with good content," said Jason Kilar, CEO Hulu, the joint video venture ...

We will continue to gather feedback during the Audio Ads beta test, and are happy with the progress to date," he said in an e-mail to OnlineMediaDaily. Google bought dMarc for $102 million in cash plus the possibility of further payouts ...

One major e-commerce player, Overstock.com, told OnlineMediaDaily it suspended the Beacon program on Nov. 21--the same day The Associated Press reported that one Facebook member was dismayed to learn that her boyfriend had been notified ...

Judges of Maryland's highest court heard arguments this week about whether courts could order news organizations to reveal the names of people who posted online comments critical of a local business owner. ...

[from The Associated Press] - One of Yahoo's defense mechanisms back when Microsoft was trying to acquire the company for $31 per share was a so-called "poison pill,...

Goodhousekeeping.com and RedbookMag.com have redesigned game areas on their respective sites and launched social media features like popularity rankings, reviews and an "Email a Friend" tab that encourages readers to build communities ...

Web sites cluttered with ads hurt the publisher, the consumer, and the advertiser, according to a study from online media and technology firm Burst Media. Put another way, ad clutter not only annoys audiences, but diminishes ad ...

Defending his conclusion, Cleland told Online Media Daily that broadband users, who typically pay a flat fee for unlimited Web access, might not consume as much bandwidth were it not for Google. "If Google didn't exist, would there be ...

Sony BMG Music will pay $1 million to settle Federal Trade Commission charges that the company violated a federal privacy law by gathering information about children under age 13 at some of its 1100 Web sites. ...

What a splendid week to be in the media business. If it gets any more interesting, the unemployment lines in Manhattan may double again before Christmas. Here's a handy pocket guide in case your T3 service has been shut down for ...

"This is an event involving our Atlanta wholesaler," the company said in an email to Online Media Daily. "The use of beer-branded logos should not have been permitted for this event, and the logos will be removed from all promotions." ...

Ace is the place to "Ace Your Face" this holiday season as the hardware chain, targeting a younger demographic, offers consumers an easy online method for creating and sending personalized greeting cards. ...

Mead office supply company says its back-to-school branded video game and virtual world merchandising campaign were successful in leading consumers to its new Five Star product lines and Battle of the Beats promotion. ...

Competing for a share of the informational video market, upstart One Minute Media has launched its own platform for one-minute, brand-integrated videos, "Know it in a Minute." A self-described "general knowledge" resource, ...

Anyone expecting 2009 to be the long-awaited "Year of Mobile" may have to wait a little longer. Wireless devices will be the primary means of connecting to the Internet for most people worldwide in 2020, according to a new report by the ...

In the face of criticism from a growing roster of opponents, the Federal Communications Commission has canceled a meeting this week at which it would have voted on a controversial proposal for free, family-friendly wireless broadband. ...

[from Adweek] - A remarkable commitment to customer service has won online shoe retailer Zappos.com a slavish following in recent years among consumers...

[from Variety]

[from The Wall Street Journal] - After years of advocating equal network access for all Web properties--the idea that no sites should be given special treatment by serv...

[from Advertising Age] - It's that time of year again, where every magazine that isn't busy producing a 10 best list for 2008 is busy producing a list of 10 pre...

Recent Online Media Daily Articles. Domain Registrar Name.com Donates To Kiva Dec 30, 7:15 AM. Apple iPhone App For SEM Dec 30, 7:15 AM. Google, Microsoft, Apple Sued Over Icons Dec 29, 7:00 AM. Facebook Meets Facepage Dec 26, 7:00 AM ...

When it comes to mobile marketing in today's economy, do you hunker down or double down? The answer is both. As the stock market continues to hemorrhage and advertising budgets get either cut or redirected, there is a lot of debate as ...

More unwelcome news for The New York Times Co.: A new report suggests that the embattled newspaper would have to increase page views sixfold on its Web site--roughly on par with msnbc.com and Yahoo News--in order to equal revenues on ...

Today, more than ever, companies are turning to new media, especially online, as a vehicle to stretch their marketing dollars and keep their visibility high. Some people mistakenly believe that uploading videos to the Internet is all it ...

Recent Online Media Daily Articles. Prosecutor Dismisses Felony Charge In MySpace Case Jan 2, 7:00 AM. Facebook Fast-Growing In Turkey Dec 31, 7:00 AM. Domain Registrar Name.com Donates To Kiva Dec 30, 7:15 AM ...

There has never been a more interesting time to be on the front lines of the media business. A declining ad market, technological changes and generational shifts in consuming content are all converging to make it nearly impossible to ...

In what some might call the first "upfront" buy of the burgeoning online social media marketplace, Publicis has negotiated deals with a half dozen leading suppliers of social media advertising that included advantageous prices for ...

Recent Online Media Daily Articles. How To Avoid Downfalls Of Social Campaigns Dec 29, 7:00 AM As budgets tighten, it's more important than ever to make every advertising dollar count. Social networking. ...

Among the suite of tools VivaKi has assembled in the new social media "toolkit" it is providing to Publicis agencies and clients are some powerful new planning, buying and campaign management applications that reveal how quickly big ...

The continued growth of new media coupled with the ailing economy spells both opportunity and adversity for the coming year, according to IPG Emerging Media Lab's team of digital experts. "We look at this next year as difficult, ...

Hunker Down Or Double Down? Making The Case or Mobile Advertising In A Down Economy Dec 16, 7:00 AM When it comes to mobile marketing in today's economy, do you hunker down or double down?... >> Online Media Daily Archives ...

Online video network YuMe saw a steep decline in its ranking in the latest Ad Focus report from comScore. YuMe dropped from the 14th-largest ad network in October with a potential reach of 130.2 million, or 68% of US Internet users, ...

NeoEdge Networks will announce today a service to collect survey data to support some of the advertising technologies and online games it develops and supports. The NeoEdge survey, dubbed "NeoMom," takes on comScore and focuses on ...

Even as traditional publishers put the squeeze on digital units, efforts to expand online video are pushing ahead. After initial forays in the last few years, magazine and newspaper sites are upgrading video operations with an eye ...

[from Wired] - The Huffington Post, an immensely popular politico/media blog, has been accused of stealing content from a host of smaller online publi...

With marketing budgets being slashed, more marketers are going guerrilla with their tactics, and the online world is no exception.

The proportion of US mobile subscribers who access social networks on their cell phones nearly tripled to almost 10% over a year ago, according to a consumer study by The Kelsey Group and ConStat spotlighted Monday by eMarketer. ...

Chad Stoller has rejoined Omnicom's Organic unit as executive director of emerging platforms strategy. He reports to Minna Rhee, senior vice president-general manager of Organic's New York office. He rejoins Organic from Drop.io, ...

At best, next year represents uncertainty for most advertising and agencies. Social-centric media shops, however, continue to wax optimistic over their prospects for growth. Take Los Angeles-based Fanscape, a digital-engagement ...

[from GigaOm] - The tech sector better buckle its safety belt in preparation for a bleak2009, says GigaOm's Om Malik, who writes that the impact from t...

[from San Francisco Chronicle] - Palm shares soared 22% Monday on the news that private equity firm Elevation Partners, whose principal investors include U2 frontman Bo...

[from CNet] - CNet's Greg Sandoval claims that it was YouTube that actually began removing Warner Music Group's videos from its site after Warner cam...

Recent Online Media Daily Articles. Pew: Obama Supporters To Stay Engaged Dec 31, 7:00 AM A big question since Nov. 4 has been whether Barack Obama can translate the avid support... SEO Guru Taps Facebook To Support Israel Dec 31, ...

Online marketing tends to be all about driving visitors to your Web site. What if you could flip that norm? Instead of bringing visitors to your Web site, bring your Web site to visitors.

A 27% plunge in spending by financial services marketers led to an overall 6% drop in the online display ad market in the first nine months of 2008, compared to the same period a year ago. The percentage declines in both instances ...

Nickelodeon is launching a new online site for kids. UpickDaily.com allows its young users to share, vote, poll and post their thoughts on various topics. In essence, the site lets kids be their own content providers and news ...

[from D: All Things Digital] - Project Playlist has found itself in dire straits after MySpace and Facebook disabled the streaming music app from their sites. MySpace...

Recent Online Media Daily Articles. Online Display Ad Spending Dips 6% Through Q3 Dec 24, 7:00 AM A 27% plunge in spending by financial services marketers led to an overall 6% drop in... Ad-Revenue Sharing Model For Publishers Emerges ...

Recent Online Media Daily Articles. Click To Close: How Marketers Are Supercharging Online Campaigns Dec 31, 7:00 AM The old adage may have been that "50% of a marketing spend is wasted," but online. ...

Online Game, Facebook App Makes Case For Health Dec 29, 7:00 AM The holiday season is generally time for people to pack on pounds, but Humana is hoping... >> Online Media Daily Archives ...

Recent Online Media Daily Articles. RotoHog Partners With GoDaddy For Facebook Game Dec 26, 7:00 AM RotoHog.com, a fantasy sports operator and developer for major brands, media companies and professional sports leagues,. ...

"We respectfully disagree with the court's decisions," he said in an email to Online Media Daily. "We think a class action is the only sensible way to hold defendants accountable for their actions; it would be impractical, ...

It appears that even online advertising--long a growth engine--has started sputtering for the beleaguered New York Times Co. The company said Wednesday that Internet ad revenues across its Internet properties dropped 3.8% in November, ...

RotoHog.com, a fantasy sports operator and developer for major brands, media companies and professional sports leagues, has tapped GoDaddy.com to sponsor a new Pro Football Playoff Fantasy Football Game on Facebook. ...

Recent Online Media Daily Articles. Fingertip Marketing With Widgets Dec 24, 7:00 AM Online marketing tends to be all about driving visitors to your Web site. What if you... Online Infiltration: Cost-Effective, But Tread Lightly Dec 23, ...

MoveOn.org has determined its 2009 agenda the Web 2.0 way--by allowing its members to vote online for the key goals the liberal activist group should focus on next year. The winners: Universal health care, economic recovery and job ...

The holiday season is generally time for people to pack on pounds, but Humana is hoping that some online diversions--one game and one Facebook application--will remind people to watch what they eat this season. ...

In just a year, Hulu has morphed into what is arguably the most successful television network--online. The co-venture of NBC Universal and News Corp.'s Fox already is the sixth-most-viewed online video hub, providing insights into how ...

Recent Online Media Daily Articles. Blinkx Debuts 'Un-Roll' Streaming Video Ad Unit Dec 29, 4:04 PM In the ongoing pursuit for the killer Web video ad, video search engine blinkx has introduced. ...

ONLINE MEDIA DAILY | Hulu CEO: More Global Moves Planned For '09. image · Hulu CEO: More Global Moves Planned For '09. Published Monday, December 29, 2008 7:49 AM by MM&EG NEWS ...

The record industry's case against Joel Tenenbaum began online, when he allegedly shared tracks on a peer-to-peer network. Now, Tenenbaum says the case should play itself out online, with a Webcast of the trial proceedings. ...

In the ongoing pursuit for the killer Web video ad, video search engine blinkx has introduced a new ad unit that allows users to engage with a brand continuously throughout the duration of a streaming video. The Un-roll unit, ...

Domino's is running a new campaign designed to hit Subway right in the five-dollar foot-long.

While it's no surprise that perennial Web favorites Netflix and Amazon stayed on top this holiday season, the latest customer-service rankings from ForeSee Results show that nearly 40% of the biggest online retailers are slipping. ...

A big question since Nov. 4 has been whether Barack Obama can translate the avid support enlisted by his presidential campaign--especially online--into backing for his presidential agenda. Yes he can, according to a new survey showing ...

Marketing and SEO Guru Joel Leyden is reaching out through search engine optimization and social media to help Jews and Christians express their support for the Israel Defense Force and Israeli civilians. The Facebook forum, "I Support ...

The Internet is now the most popular source of news after TV, according to the Pew Research Center for the People and the Press, which released its year-end roundup of news media consumption last week. While TV is still king of the hill ...

Determined to better differentiate itself in a crowded market, video ad network Tremor Media has tapped Shane Steele, former director of emerging media and online advertising for Coca-Cola, as its new vice president of marketing. ...

The old adage may have been that "50% of a marketing spend is wasted," but online marketing can effectively eliminate that proposition.

Recent Online Media Daily Articles. Worlds.com Patent Lawsuit Could Set Off Chain Reaction Jan 2, 7:00 AM A lawsuit filed by Worlds.com against NCSoft could set off a chain reaction across virtual worlds. ...

Recent Online Media Daily Articles. Living On The Edge Jan 2, 7:00 AM Lost among the yearend obituaries on the U.S. economy was this startling notice. Starting Jan. 1,... Click To Close: How Marketers Are Supercharging Online Campaigns ...

A lawsuit filed by Worlds.com against NCSoft could set off a chain reaction across virtual worlds like Second Life that use avatars if company execs don't come forward and discuss intellectual property (IP) licensing options. ...

In a bid to court younger audiences, Consumer Reports publisher Consumers Union agreed this week to acquire Gawker Media's irreverent consumer advocate blog, Consumerist.com. Financial terms of the deal were not disclosed. ...

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Recent Online Media Daily Articles. VC 2009 Investments: Which Startups Will Get The Dough? Jan 5, 7:00 AM Investments for venture capitalists got squashed in 2008, and the outlook for initial public offerings (IPOs). ...

Recent Online Media Daily Articles. Six Online Ad Industry Predictions For The Year Of The Ox Jan 5, 7:00 AM In 2009, smart and sophisticated marketers will see that the gold mine that is search, can. ...

Recent Online Media Daily Articles. Will Virtual Worlds Collide With Real Life In 2009? Jan 6, 7:46 AM If WeeWorld.com GM Lauren Bigelow pegs this year's virtual world trends, 2009 will go down in. ...